Friday, November 12, 2010

Poster

one more direction: 



Two directions for my poster. The top one has a small white border around the entire poster and is heavier at the bottom where the text is.

Wednesday, September 22, 2010

Design Goals and Strategy

Goals:
  • To brand The Children's Playhouse with a more professional look, while still maintaining playful and inviting elements.
  • Brand the Children's Art of the High Country poster with the same style as the Children's Playhouse so that the audience can be informed of the event, while still being able to obtain more information about the Children's Playhouse
  • Since the Children's Playhouse is losing some funding, I need to emphasize the value of attending and engaging in activities there so it will appeal to potential donors.
Design Strategy:
  • I will play with fun and unexpected elements that may appeal more to children, but I will combine them with a clean, simple, professional design.
  • I will promote the Children's Art of the High Country exhibition, but I will make sure to let the audience know that The Children's Playhouse is coordinating the event.
  • I think that adding a more professional look will accomplish this so that people will take it seriously. Also, incorporating the benefits of attending The Children's Playhouse will help potential donors see the value within the company.